Expected Head
3,420
↑ 6.2% vs last sale
Built for livestock markets
Grow your livestock market.
The CRM and revenue intelligence platform built to help sale barns win more consignments, activate more buyers, and know what’s coming next.
Works alongside the software that already runs your sale.
Producer CRMConsignment intelligenceBuyer activation
Next feeder sale · Oct 18
Sale forecast
All field reps ⌄
Confirmed
2,180
Pipeline
1,240
Active Producers
684
Follow-Ups Due
27
Expected head count
Next 5 feeder sales
Forecast
Pipeline
By status
Confirmed 2,180
Expected 820
Prospect 420
Opportunity detected
18 producers who sold with you last October have not committed cattle this year.Built for growth
Your relationships drive your sale. Put them to work.
Bring the people, conversations, and cattle behind every sale into one clear system your entire team can use.
Know your producers
Keep every producer, consignor, buyer, conversation, note, and sale history in one place. Stop letting valuable relationships live only in your reps’ phones.
Explore producer CRM →Grow your consignments
Track expected cattle from the first conversation through confirmed consignment. Know exactly where your upcoming volume is coming from.
Explore the pipeline →Know what’s coming
Combine your pipeline and historical activity to forecast upcoming head count and identify where your team should focus next.
Explore forecasting →Producer CRM
Built around livestock relationships.
A CRM that understands producers, buyers, cattle, consignments, and livestock sales—not one that makes your team translate your business into generic sales jargon.
- ✓ One complete relationship history for every producer
- ✓ Clear ownership across reps and territories
- ✓ Timely follow-ups grounded in real sale activity
PR
Peterson Ranch
Burwell, Nebraska · Producer since 2016
Estimated herd420 head
Historical volume1,284 head
Last consignmentSep 22, 2025
Assigned repJake Morrison
Relationship timeline
All activityCall with Dan Peterson
Discussed 85–100 fall calves for the Oct 18 feeder sale.
Today, 9:42 AM · Jake MorrisonField note added
Calves are uniform. Weaning starts next week; weights tracking near 625 lb.
Sep 27 · Jake MorrisonConsignment sold · 86 head
Black steers · Avg. weight 642 lb · Feeder sale
Sep 22, 2025Consignment pipeline
See the cattle before they hit the ring.
Give management a live view of expected head count by upcoming sale, rep, producer, or status—from the first call through sale day.
Prospect
3Wilson Ranch
75 head
Black & BWF calves
- Weight
- 550–625 lb
- Sale
- Oct 18
Contacted
8Hanson Cattle
64 head
Angus steers
- Weight
- 650–700 lb
- Sale
- Oct 18
Expected
11Miller Farms
120 head
Mixed steers & heifers
- Weight
- 600–700 lb
- Sale
- Oct 18
Confirmed
14Peterson Ranch
86 head
Black steers
- Weight
- 625–675 lb
- Sale
- Oct 18
Sale Ready
7Cedar Creek
142 head
Charolais cross calves
- Weight
- 700–750 lb
- Sale
- Oct 18
Sold
22Bar M Cattle
96 head
Red Angus heifers
- Weight
- 610 lb avg.
- Sale
- Oct 4
Field rep management
Give your field reps a system, not another spreadsheet.
Keep reps focused on the right producers with clear assignments, practical call lists, complete history, and follow-ups that travel with them.
Producer assignmentsTerritory ownershipCall listsNotesFollow-up remindersExpected cattleConsignment pipelineProducer historyRep performance
9:41
● ◒
3 of 8 complete
1
Peterson Ranch
Historically sells September · 86 head last year
Seasonal opportunity2
Miller Farms
Follow-up overdue · 120 expected
Overdue3
Hanson Cattle
64 steers discussed · Awaiting confirmation
Expected cattleLivestock intelligence
Ask your livestock business anything.
Sale Barn Central turns the history already inside your business into clear answers, call lists, forecasts, and next actions.
Which producers sold with us last October but haven’t committed this year?
I found 18 producersBased on Oct 2023–2025 sale records and the current pipeline
Together, they represented approximately 620 head last October. Six have an open follow-up, and twelve have not been contacted in the past 30 days.
ProducerLast Oct.Last contactOwner
Sandhills Cattle Co.142 head38 days agoJ. Morrison
Lazy R Ranch96 head18 days agoK. Smith
Thompson Farms88 head45 days agoD. Lewis
Ask a follow-up about your business...
An intelligence layer built on the relationships, cattle, and sales already in your CRM.
Projected October volume4,850 head
↑ 8.4% vs last year
Consignment volume
Confirmed Expected
620 historically recurring head are not yet in your pipeline.
Most are tied to 18 producers who sold with you last October.
Producer retention82%+3.1%
Dormant producers3412 high value
Rep pipeline1,240+142 head
Forecasting & intelligence
Stop guessing what’s coming.
See projected head count, confirmed versus expected cattle, producer retention, dormant relationships, and year-over-year volume in one place.
Example insightProjected October volume: 4,850 head
+8.4% vs last year
Buyer intelligence
Put the right cattle in front of the right buyers.
Build useful buyer profiles from historical purchasing behavior, then match upcoming consignments to the people most likely to want them.
- Preferred cattle typeWeight ranges
- Average volumeBuying frequency
- Geographic areaHistorical purchases
Buyer match
Friday’s 650–700 lb steers
42matching buyers
Matching 42 of 684 active buyers
HB
High Plains BeefNorth Platte, NE
96%match
RC
Red Cedar CattleSioux City, IA
92%match
PF
Prairie FeedersGarden City, KS
89%match
42 active buyers historically purchase cattle matching Friday’s 650–700 lb steer consignments.
Targeted communications
Turn your CRM into your marketing engine.
Reach the right producers and buyers with campaigns built from real relationships, preferences, and sale activity—not one-size-fits-all lists.
Audience
PurchasedSteers
AND
Weight range600–750 lb
AND
Purchase datePast 12 months
Estimated audience128 buyers
114can receive text
123can receive email
Send this consignment to buyers who purchased 600–750 lb steers in the last 12 months.
SMS campaigns
Timely sale alerts, consignment promotions, and producer follow-ups.
Email campaigns
Upcoming sale announcements, market reports, and buyer outreach.
Customer segmentation
Build audiences by cattle preferences, behavior, geography, or history.
Buyer alerts
Promote specific consignments to buyers most likely to act.
Works with your operation
No risky migration. No change to sale day.
Keep the software that runs your sale. Use Sale Barn Central to grow it.
Sale Barn Central is designed to sit beside your existing auction and settlement systems. Bring in the data your team needs without rebuilding the operation they already trust.
Your current systemExisting Auction Software
Sale & customer data↓
Sale Barn CentralGrowth layer for your market
CRMProducers & buyers
ConsignmentsPipeline & reps
IntelligenceForecasts & insights
MarketingSMS & email
One growth platform
Everything your team needs to grow the ring.
Practical tools for every relationship and every opportunity surrounding your sale.
01Producer CRM
02Buyer CRM
03Consignment Pipeline
04Field Rep Management
05Smart Follow-Ups
06Buyer Matching
07Email Campaigns
08SMS Campaigns
09AI Assistant
10Head Count Forecasting
11Producer Retention Analytics
12Dormant Producer Detection
13Rep Performance
14Customer Segmentation
15Historical Relationship Timeline
16Sale Result Imports
17Consignment Marketing
18Revenue Intelligence
Early access
Bring more cattle through your ring.
Give your team one system for producer relationships, consignments, buyer intelligence, and growth.
- ✓ Built specifically for livestock markets
- ✓ Works alongside your auction software
- ✓ Simple for every member of your team